The Complete Guide to Practical Service Blueprinting

Learn everything you need to run a great workshop that gets results in our complete crash course on service blueprinting!

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Lead a workshop that shows your team exactly what you need to do to improve your services.

If you need to create a new service, identify ways to improve an existing service, or completely overhaul your service portfolio, this crash course in service blueprint design will show you the easy way to get it done.

The ability to create a usable service blueprint is quickly becoming a core job competency for designers, project managers, and business leaders working in service industries. This is the complete how-to guide to creating amazing service blueprints.

Course Details

INSTRUCTORS:Erik Flowers &
Megan Miller
LENGTH:2 hours
ACCESS:Lifetime
COST:$147
  1. Complete checklists for workshop prep, logistics, and action planning
  2. Workshop templates and downloadable facilitation guides
  3. Guidelines and resources for running this workshop online using Mural
  4. Fun, beautiful video instruction for every step

Map out key scenarios. Solve end-to-end problems. Facilitate your first service blueprinting session!

You will learn what it takes to organize and run a service blueprinting workshop, synthesize the output and generate actionable work for your organization, and grow your service design skills as a trained service blueprinting facilitator!

In this class, you will:

  • Learn what a service blueprint is, what it’s good for!
  • Plan out your service blueprinting project
  • Learn how to facilitate a blueprinting session
  • Learn each step of the blueprinting process
  • Understand what to do with the output of your blueprint

Use this class to learn how to do service blueprinting. This class will help jumpstart you towards completing your first real blueprinting project!


I’ve used blueprints as described by Practical Service Design for the past several months. Their system’s practicality and simplicity cuts through the noise and gets to the desired outcome: A clear understanding of the end-to-end experience.

- S.T, Design and Support, major rideshare company

Video + Worksheets + Templates + Community

The class is packed with content! Each lecture has a full video segment, links and resources, and worksheets!

Enroll today!



The Practical Service Design blueprinting guide and template made it quick and easy for me to start doing Service Design. Immediately, results were noticeable. The entire team felt more aligned and communication between service users and stakeholders flowed more freely. The Practical Service Design blueprint tied the knowledge we gathered throughout the project to the user interface designs and became a living document everybody on the team would reference to track progress, induct new team members and communicate the end goal.

- V.G., Government Design Strategist

Your Instructor


Erik Flowers and Megan Miller
Erik Flowers and Megan Miller

Hi! We’re Erik & Megan, and together we're the founders of Practical Service Design — www.practicalservicedesign.com. We started this collaboration in order to help educate, motivate, and integrate service design into practical work contexts. We believe strongly in building a community of practice around service design to help advance the industry, and help us all grow as service designers.

Erik is a multidisciplinary designer and developer, having spent over 20 years working with the web and technology in countless environments and contexts, from freelancing, to small businesses, startups, and large corporations

Megan has a broad range of design experience, including brand, identity, visual, user experience, product, and service design. An evangelist of conscious experience design, Megan presents and leads workshops to raise awareness and capacity for design thinking in the community.


Using the PSD blueprinting approach our large financial services organization was able to conceptualize and collaborate on a new service to reduce fraud. The blueprint was our anchor for how we wanted the applicant's experience to be not only safer, but better.

- S.M., Service Designer, top 5 U.S. financial institution

Enroll today!



Frequently Asked Questions


How is the course structured?
In each module, there are several sections with videos, links and resources, and worksheets. At the end of every module is an assignment to help you put your learning into action.
How much time is needed to complete the course?
Estimate ~2 hours to watch and read the content of the course (video lectures, modules), ~4 hours to complete the worksheets, and if you plan to use this course as a companion to running your first blueprinting session, expect additional time to prep for the session, and ~2 hours for the session itself.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How do I get support?
You can email us at [email protected].
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Enroll today!